Why Entrepreneurship Requires Relentless Optimism

Entrepreneurship is hard. It’s one of the hardest endeavors a person can enter. If you’re lucky, you might win a few good times over the course of many years, creating big outcomes.

What people often don’t understand (or want to come to terms with) about entrepreneurship is that it often takes 1-3 years to even get off the ground on something. It takes 5 years to build the skill and experience to “get lucky” down the road on something that comes up.

And the general orientation of how things go is basically: you try everything you can think of to create your outcome. Most of the things you try do not work, or at least do not work greatly. Then you have to improve upon your processes swiftly, but slowly. Over time, if you’ve got enough psychological wherewithal to keep trying new things, and you’ve got the (because you acquired and developed it) general talent to be GOOD at what you’re doing, you start hitting targets.

But in order to do any of that, the irrefutable, unescapable fact is, you have to fail a lot. You have to run into barriers. You have to get frustrated, and you absolutely HAVE to get control of it, renew your optimism, and fire away again.

This is entrepreneurship.

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